The Evidence for Coaching


A recent study by V. Woodhead found ten themes to identify why coaching is effective:

  • Coaching provides the opportunity, time and forum for discussions.
  • With improved focus and clarity of shared goals, coaching helps bring issues to the forefront, highlight agendas and prioritise issues.
  • Coaches are perceived as independent, impartial practitioners making it easier for the team to open up, challenge each other and address uncomfortable issues.
  • Provides a safe space for opening up without the perceived risk of being viewed negatively- this helps the team develop a deeper understanding and awareness of each other.
  • Coaching helps you see beyond the mask to show the human side of the professional, removing barriers, and revealing concerns. This can create an enormous shift in perception throughout the team.
  • Understanding and appreciating others, including their challenges and constraints.
  • Cascading information- through collaboration, team members are more informed about each others' progress and ways of working.
  • With a deeper sense of trust, team members have firmer belief that each will act in the others' best interests, resulting in more collaborative, interactive decision making.
  • There is improved communication and better relationships as the dialogue between team members shows a great respect for each others' perspectives.
  • A commitment to continued, sustainable meetings to help the team present a more united front and a greater voice to those senior to them.

The Impact of Coaching

As medicine has moved away from doctor-centred care towards patient-centred, so management has moved away from the "command and control" approach which was so damaging to engagement and motivation. Through working with a coach, you will develop certain coaching skills yourself, the impact of which can be significant.

  1. Help your team to manage workloads and prioritise
    Coaching can help identify the root cause of issues that may be impacting on time management and productivity, then present a solution to overcome these. Managers and practice principals can coach their team to maintain their focus on the key priorities and work on the things that matter most.
  2. Improve team engagement
    Teams are made up of individuals, with their own personalities and preferred communication styles. Through coaching, you'll learn how to better identify how to connect and engage with your team members by listening, responding, and valuing their talents. These are attributes that build loyalty, motivation and engagement.
  3. Build teams that unite around a shared goal
    Open, honest conversations help teams learn how to receive and respond to advice. Coaching can facilitate communication, helping your team collaborate in new and more effective ways. In addition, by becoming more aware of how you communicate as an individual, you'll be able to make better choices in how you work and interactive with others.
  4. Nurture and develop talent
    Coaching helps individuals think on their own and work proactively to solve their own problems, meaning that over time they become more self-reliant. Through developing their own initiative and leadership skills the whole team can tackle challenging issues and solve problems more effectively, instead of relying on managers or practice principals. This frees up time for managers to address more strategic issues.
  5. A company culture that embraces change
    When teams communicate effectively, they are better placed to collaborate and encourage each other about key habits and behaviours they want to see in each other. With managers and principals who welcome and encourage change, the mentality flows throughout the company, allowing all tiers to adopt their own insights about how to model and welcome change.

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